BRAVADO PARTNERS WITH FIRST COMMEMORATIVE MINT FOR OFFICIAL MICHAEL JACKSON COLLECTIBLE COINS

FOR IMMEDIATE RELEASE

NEW YORK, September 16, 2009 –  Bravado, the world's leading global music merchandising company, has partnered with The First Commemorative Mint, Inc. to be the exclusive worldwide manufacturer of the ONLY official coins and coin collections available featuring the images of entertainment icon Michael Jackson. The commemorative coins and collections are being produced and approved, under a license from the Estate of Michael Jackson. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado.

Michael Jackson fans can now enjoy his likeness on high-quality mint condition, previously uncirculated United States coins. The coins and collection features a variety of iconic Michael Jackson images on state coins and on special coins, such as the Silver Eagle Dollar coin. For example, the Michael Jackson 5 Decades Coin Collection features an image of Jackson from the 1960’s, 1970’s, 1980’s, 1990’s and 2000’s professionally colored onto various state quarters and showcased in a custom designed case.

According to Bernie Neumark, President and CEO of the First Commemorative Mint, “The value of the Michael Jackson coins lie in their unique status as both official collectibles and legal tender issues.  This has never been possible before so we are excited about the possibilities. Each new coin will be a coveted first edition, so there will be tremendous demand from both coin collectors as well as Michael Jackson fans”.  Most coins will be produced in limited editions which will add to their scarcity and historic importance.

About Bravado International Group

Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. In addition to Michael Jackson, Bravado artists include The Rolling Stones, Beyonce, Paul McCartney, Kanye West, No Doubt, Nickelback, Lady Gaga, Katy Perry, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, Iron Maiden, Green Day and The Killers, among many others.

About First Commemorative Mint

FCMint is one of the nation’s leading coin retailers, and it helped develop the technology to enhance United States coins with permanent colorized images.  It markets coins and other collectibles through Internet sales, television shopping networks, direct mail and retail outlets.  Recent colorized coins include tributes to President Barack Obama on the occasion of his inauguration, as well as colorized State Quarters, Kennedy Half Dollars, Presidential Dollars and Silver Eagle Dollars.  Visit www.fcmint.com to learn more about the First Commemorative Mint.

For more information about Michael Jackson coins, contact Bernie Neumark at 631-249-1776 or via email at bernien@fcmint.com, Israel Rubin at Israel@fcmint.com or Adam Neumark at adam@fcmint.com